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Privacy Policy

Last updated: 30/01/2026

This Privacy Policy explains how ViewMetrics (“ViewMetrics”, “we”, “us”, “our”) collects, uses, stores and protects personal data when you use our website and services.

ViewMetrics is committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

ViewMetrics is operated by White Label Digital Ltd, a company registered in England and Wales.

Data Controller:
ViewMetrics is the data controller for the personal data described in this policy.

Contact:
Email: hello@viewmetrics.co

2. Information We Collect

We collect the following categories of data.

2.1 Information You Provide

  • Email address

  • Account preferences (e.g. timezone, feature flags)

  • Tags, labels, and organisational metadata you create

  • Uploaded assets (e.g. sponsor logos, where applicable)

2.2 Information from Connected Third-Party Services

When you connect a third-party account (such as YouTube, Meta or TikTok), we may collect:

  • Channel identifiers and metadata

  • Content identifiers (e.g. video IDs)

  • Performance and analytics data (e.g. views, watch time, geography)

  • Subscription and engagement metrics

We only access data that:

  • You explicitly authorise, and

  • Is permitted under the third-party platform’s API terms

2.3 Technical and Usage Data

  • IP address

  • Device and browser information

  • Pages visited and features used

  • Timestamps and logs related to API usage and imports

We may process IP addresses and related technical information as part of operating and securing the service (for example, via hosting, authentication, and security providers). We do not use IP addresses to identify users directly, and we do not store them in our application database.

3. How We Use Your Data

We use your data to:

  • Provide analytics, reporting and visualisations

  • Import, process and aggregate third-party platform data

  • Organise content by channels, tags or partners

  • Generate downloadable reports

  • Maintain service security and integrity

  • Improve product performance and features

  • Comply with legal and regulatory obligations

We do not sell your personal data.

4. Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases:

  • Contract – to provide the ViewMetrics service you request

  • Consent – when you connect third-party accounts via OAuth

  • Legitimate interests – to improve, secure and operate the platform

  • Legal obligation – where required by law

You may withdraw consent for third-party integrations at any time by disconnecting the account.

5. Third-Party Services and APIs

5.1 Google / YouTube APIs

ViewMetrics uses Google and YouTube APIs. By using ViewMetrics, you also agree to be bound by the Google API Services User Data Policy, including the Limited Use requirements.

We:

  • Do not use Google data for advertising

  • Do not transfer Google data to unauthorised third parties

  • Do not allow humans to access Google user data except where strictly necessary for support or security

5.2 Other service providers

We use trusted service providers for:

  • Hosting

  • Analytics

  • Error monitoring

  • Email delivery

All providers are contractually required to protect your data and act only on our instructions.

6. Data Storage and Security

We take appropriate technical and organisational measures to protect your data, including:

  • Encryption of sensitive credentials

  • Role-based access controls

  • Secure API authentication

  • Database row-level security (RLS)

  • Monitoring and audit logging

No system is 100% secure, but we work continuously to minimise risk.

7. Data Retention

We retain data only as long as necessary:

  • Account data: while your account remains active

  • Third-party analytics data: until you disconnect the account or delete your data

  • Logs and audit data: for a limited period for security and compliance

You may request deletion of your account and associated data at any time.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

To exercise your rights, contact hello@viewmetrics.co.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. International Transfers

Your data may be processed outside the UK (e.g. by cloud providers).

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK GDPR-approved standard contractual clauses

  • Adequacy decisions

10. Cookies and Tracking

We may use essential cookies to operate the service and optional analytics cookies to understand usage.

Where required, you will be given the choice to accept or reject non-essential cookies.

11. Children’s Data

ViewMetrics is not intended for children under 18. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via the app or email.

13. Contact Us

If you have questions about this policy or your data:

Email: hello@viewmetrics.co
Website: https://www.viewmetrics.co