Privacy Policy
Privacy Policy
Last updated: 5 September 2026
This Privacy Policy explains how ViewMetrics collects, uses, shares, stores and deletes personal data when you visit our website, create an account, join or manage a workspace, connect a third-party platform, subscribe to a plan, use a free evaluation or promotional benefit, or otherwise use ViewMetrics.
1. Who we are
ViewMetrics is operated by Viewmetrics Ltd, a company registered in England and Wales under company number 17273580.
Contact email: hello@viewmetrics.co
For the personal data described in this policy, Viewmetrics Ltd is generally the data controller.
2. Scope of this policy
This policy applies to:
the ViewMetrics website and application;
ViewMetrics accounts and workspaces;
connected third-party platform accounts;
subscriptions, evaluations, promotions and billing;
reports, exports and other product features;
support and operational communications; and
other ViewMetrics services and features that we make available from time to time.
Third-party platforms and services also process information under their own terms and privacy policies. ViewMetrics does not control how those third parties independently collect or use personal data.
Where a particular integration requires additional information to be provided to you, we may provide a supplementary notice within the relevant connection flow, feature or another appropriate location.
3. Information we collect
3.1 Account and profile information
We may collect information such as:
your email address;
your name or display name, where provided;
authentication and account identifiers;
account preferences and settings;
localisation information such as timezone;
workspace information; and
records relating to account creation, access, administration and deletion.
We also collect information you provide when you contact us.
3.2 Workspace and organisational information
Where you use ViewMetrics as part of a workspace or organisation, we may process information such as:
workspace identifiers and settings;
membership and roles;
invitations and ownership information;
organisational labels and classifications;
assets uploaded to the workspace; and
records of relevant workspace administration.
Information available to a user may depend on their role and permissions.
3.3 Information from connected platforms
When an authorised user connects a supported third-party platform, we collect information made available through that platform's APIs or other authorised interfaces.
Depending on the platform, permissions and features used, this may include:
account or profile identifiers and basic account information;
content and associated metadata;
audience, engagement, performance and other statistics or analytics; and
technical information relating to the connection and availability of data.
The information available varies between platforms and may change as platform features, permissions and APIs change.
3.4 Platform authorisation information
When you connect a third-party platform, we may receive credentials and other technical information needed to establish and maintain the authorised connection.
This may include:
access or refresh credentials;
authorisation and permission information;
expiry information;
platform user or account identifiers; and
connection and reauthorisation status.
We protect platform credentials using appropriate technical and organisational security measures.
More than one authorised user may independently connect the same underlying platform account. Where appropriate, ViewMetrics may maintain those authorisations separately so that changes affecting one user's authorisation do not unnecessarily affect another valid connection.
3.5 Billing and subscription information
When you subscribe, use a promotional benefit or make a payment, we may collect information such as:
your selected plan;
subscription, evaluation and promotional status;
billing dates;
payment and refund status;
customer, subscription, invoice and transaction references;
billing address and tax information where required; and
records of cancellations, refunds and failed payments.
Payment-card information is normally processed by our payment provider. ViewMetrics does not normally receive or store the complete card number.
3.6 Evaluation and promotional eligibility information
We may use and retain limited information to determine whether a connected platform account qualifies for a free evaluation or another limited promotional benefit.
This may include:
the relevant platform;
a stable platform account identifier;
limited information about previous authorised presence in ViewMetrics;
limited information about whether a particular promotional benefit has previously been received or requested; and
information needed to manage the applicable retention period.
We use this information to apply our free evaluation and promotional eligibility rules fairly and consistently and to prevent limited benefits from being repeatedly obtained through additional ViewMetrics accounts or workspaces.
The same platform account may legitimately be connected to more than one ViewMetrics workspace. A repeated connection does not, by itself, mean that we regard a user or account as fraudulent or abusive.
We do not use this eligibility information for marketing, personalised advertising, behavioural profiling or general analytics.
Where a platform identifier relates to an identifiable individual, we treat it as personal data.
Eligibility information may be maintained separately from the ordinary ViewMetrics customer account and from the credentials used to access a third-party platform.
3.7 Technical, usage and security information
When you use ViewMetrics, we and our service providers may process information such as:
IP address;
browser and device information;
operating system;
pages and features used;
timestamps;
authentication and security events;
technical and application logs;
error and diagnostic information;
communications-delivery events;
audit and administrative activity; and
cookies or similar identifiers.
We use this information to operate, secure, monitor, diagnose and improve ViewMetrics.
4. How we obtain information
We obtain personal data:
directly from you;
from other authorised members of your workspace;
from third-party platforms that you or another authorised user connects;
from payment and billing providers;
from service providers that help us operate ViewMetrics;
automatically when you use the service; and
from publicly available sources where appropriate and permitted.
5. How and why we use information
Providing ViewMetrics
We use account, workspace, connected-platform and billing information to provide and operate ViewMetrics.
This includes using information to:
create and manage accounts and workspaces;
manage roles and access;
connect supported third-party platforms;
import, process and present authorised platform information;
provide reports, analytics and other product features;
process subscriptions and payments; and
provide customer support.
Our lawful basis is normally performance of our contract with you.
Operating connected-platform authorisations
We use platform credentials and connection information to establish, maintain, verify and operate connections that authorised users have made to supported third-party platforms.
Our lawful basis is normally performance of our contract and, where applicable, our legitimate interests in operating a reliable and secure service.
Authorisation granted through a third-party platform is a technical permission to access that platform. It is not necessarily the same as consent as a lawful basis under UK data-protection law.
Service and security communications
We may send essential non-marketing communications concerning matters such as:
authentication and security;
workspace access and administration;
connected-platform availability;
interrupted services or connections;
account, workspace or subscription changes; and
other operational matters.
Our lawful basis is performance of our contract and our legitimate interests in operating and securing ViewMetrics.
Billing and subscriptions
We use billing and subscription information to:
administer plans and subscriptions;
process and reconcile payments;
administer invoices, refunds and cancellations;
maintain required accounting and tax records; and
investigate and resolve billing or subscription issues.
Our lawful basis may be performance of our contract, compliance with a legal obligation or our legitimate interests in administering our commercial relationship and protecting our legal rights.
Evaluation and promotional eligibility
We may use a stable identifier associated with a connected platform account, together with limited historical eligibility information, to determine whether that platform account qualifies for a free evaluation or another limited promotional benefit.
Our lawful basis is our legitimate interests in:
protecting limited free evaluation and promotional benefits against repeated use;
applying eligibility rules fairly and consistently; and
preventing those benefits from being circumvented through additional ViewMetrics accounts or workspaces.
For example, we may take account of whether a platform account is currently or recently known to ViewMetrics, or whether a particular limited promotional benefit has previously been received.
We use the platform account identifier because the relevant eligibility rule relates to the underlying connected platform account rather than merely to a particular ViewMetrics user or workspace.
An eligibility decision affects the relevant free or promotional benefit only.
It does not automatically:
prevent you from creating a ViewMetrics account;
prevent you from logging in;
block or suspend your ViewMetrics account;
cancel an existing paid subscription; or
prevent you from using an otherwise available paid plan.
We may also use the limited retained information to investigate an incorrect eligibility decision, a change of ownership or control of a connected platform account, or another challenge to the accuracy of the information.
You may object to this processing or ask us to correct inaccurate information as explained in section 14.
Improving ViewMetrics
We may use usage, performance and diagnostic information to:
monitor performance and reliability;
identify and fix errors;
improve features and usability;
understand use of the service; and
plan product development and capacity.
Our lawful basis is our legitimate interests in developing, improving and operating ViewMetrics.
Where appropriate, we may use aggregated or anonymised information instead of identifiable personal data.
Security and prevention of misuse
We may process account, technical, security and limited operational information where reasonably necessary to:
protect accounts and workspaces;
prevent unauthorised access;
identify misuse of the service;
investigate security incidents;
maintain the integrity of our systems; and
establish, exercise or defend our legal rights.
Our lawful basis is normally our legitimate interests in protecting ViewMetrics, our users and our systems, or compliance with a legal obligation where applicable.
Legal, regulatory and accounting purposes
We may process and retain information where necessary to:
comply with tax and accounting obligations;
comply with other applicable legal or regulatory requirements;
respond to lawful requests from authorities;
comply with applicable third-party platform requirements; and
establish, exercise or defend legal rights.
Our lawful basis will depend on the circumstances and may include legal obligation or legitimate interests.
Marketing and optional technologies
Where required by law, we rely on consent for non-essential cookies or similar technologies and for marketing activities that require consent.
You can withdraw consent at any time.
Where you opt out of marketing, we may retain a minimal suppression record so that we can continue to respect your choice.
6. Shared platform accounts and independent authorisations
The same underlying third-party platform account may sometimes be independently connected to ViewMetrics by more than one authorised user or workspace.
If one user's authorisation ends:
we remove or stop using that user's credentials where required;
their ViewMetrics access changes as applicable; and
processing may continue where another valid and independent authorisation for the same platform account remains.
We do not disclose the identity of another authorising user or workspace merely because another valid authorisation exists.
A retained platform account identifier does not itself constitute an authorisation and does not permit ViewMetrics to continue accessing data from the third-party platform.
The fact that the same platform account is connected to more than one workspace does not itself result in the user or platform account being classified as fraudulent or abusive.
7. Third-party platforms
ViewMetrics integrates with third-party platforms and services.
The information available to ViewMetrics, permissions involved and applicable requirements depend on the particular integration.
Your use of a third-party platform remains subject to that platform's own terms, privacy policy and account controls.
You can normally manage or revoke platform permissions through the relevant third-party platform and may also disconnect supported integrations through ViewMetrics where that functionality is available.
Ending ViewMetrics' access to a third-party platform does not delete information held independently by that platform.
Where an integration is subject to additional privacy, deletion or user-data requirements, we comply with those requirements as applicable and may provide additional information in an integration-specific notice or connection flow.
8. Who we share personal data with
We may share personal data with categories of recipients such as:
authorised members of your workspace;
people with whom you choose to share reports or other information;
hosting, database and infrastructure providers;
authentication and security providers;
payment processors;
communications providers;
analytics, monitoring and technical-support providers;
professional advisers such as lawyers, accountants, auditors and insurers;
public authorities where disclosure is required or permitted by law; and
parties involved in a merger, financing, restructuring, acquisition or sale of all or part of our business, subject to appropriate safeguards.
Service providers acting as our processors may process personal data only for the services they provide to us and subject to appropriate contractual protections.
Third-party platforms connected to ViewMetrics process information independently under their own terms and privacy policies.
We do not sell personal data.
9. International transfers
Some of our service providers or third-party platforms may process personal data outside the United Kingdom.
Where a transfer is subject to UK international-transfer restrictions, we use an appropriate safeguard where required.
Depending on the circumstances, this may include:
UK adequacy regulations;
an approved international data-transfer agreement or addendum;
contractual safeguards recognised under UK data-protection law; or
another legally permitted transfer mechanism or exception.
Where required, we assess whether the transfer arrangement provides an appropriate level of protection.
You may contact us for further information about safeguards relevant to your personal data.
10. Security
We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
Our measures may include:
encryption;
access controls;
authentication and permission controls;
separation of sensitive or purpose-specific information;
logging and monitoring;
secure development practices;
backup and recovery controls; and
organisational procedures governing access to personal data.
Access to personal data is limited according to operational need.
Eligibility information retained for the purposes described in this policy is subject to restricted access and is not made available to ordinary customers as an abuse or fraud classification.
No online service can guarantee absolute security.
Please contact us promptly if you believe your ViewMetrics account or workspace has been compromised.
11. Data retention and deletion
We retain personal data only for as long as reasonably necessary for the purposes described in this policy, applicable legal obligations, applicable third-party platform requirements and the establishment, exercise or defence of legal rights.
Different categories of personal data have different retention periods.
Account and profile information
We normally retain account and profile information while your account is active.
When you delete your account, we delete or anonymise personal data that is no longer required, subject to information which we have a separate lawful reason to retain.
This may include:
billing and accounting records;
security and compliance records;
information relevant to an actual or reasonably anticipated legal claim;
information that remains independently authorised for another user or workspace;
a minimal record of a privacy or deletion request; and
a current evaluation or promotional eligibility record.
Retaining one of these limited categories does not mean that we retain your ordinary ViewMetrics account or profile.
Platform credentials
Platform credentials are retained only while needed for a valid authorised connection or another permitted operational purpose.
When the relevant authorisation ends and no separate basis for retaining a credential remains, we remove it in accordance with our deletion processes and any applicable third-party platform requirements.
Connected-platform information
Information obtained from connected platforms is retained while reasonably required to provide the authorised ViewMetrics service.
Where the relevant authorisation ends and no other independently valid authorisation or lawful basis remains, we delete or anonymise the affected platform-derived information in accordance with our deletion processes and applicable platform requirements.
The precise deletion period may vary where different platforms impose different requirements.
A limited platform identifier may remain separately where it is still required for the evaluation or promotional eligibility purposes described below. Retaining that identifier does not permit ViewMetrics to continue accessing the third-party platform.
Evaluation and promotional eligibility records
We normally apply a three-year retention period to limited evaluation and promotional eligibility information.
The way that period is calculated depends on the particular eligibility purpose.
Previous platform presence
Where eligibility depends on whether a platform account is new or has recently been known to ViewMetrics, we may retain limited evidence for three years from the end of the platform account's most recent authorised presence in ViewMetrics.
If the same platform account later becomes genuinely authorised again, it is once again currently known to ViewMetrics. When that later authorised presence ends, a new three-year period may begin from that later date.
Routine eligibility checks, administrative access and ordinary use of ViewMetrics do not by themselves extend this period.
Previously received promotional benefits
Where eligibility depends on whether a particular limited promotional benefit has previously been received, we may retain limited evidence for three years from the date that benefit was successfully received.
If, before that period expires, a later genuine request for the same benefit is refused specifically because the retained information shows that the benefit has already been received, a new three-year period may run from that later request.
Merely signing up, connecting a platform account, viewing or abandoning a purchasing process, experiencing a technical failure or failing an unrelated eligibility rule does not by itself create or extend this retention period.
Expired eligibility records are removed through our retention process unless another separate lawful reason for retention applies.
We periodically review whether the three-year periods remain necessary and proportionate.
Exceptional fraud, security, dispute and legal-claim information
Eligibility information does not automatically receive a longer retention period merely because it concerns repeated use of a benefit.
Particular information may be retained separately for longer where genuinely necessary in connection with:
an actual dispute;
a chargeback;
a security investigation;
suspected criminal fraud;
the establishment, exercise or defence of legal claims; or
another applicable legal requirement.
We retain such information only for as long as the separate purpose requires.
Billing and accounting records
We retain invoices, payment records, transaction information and other records required for accounting, tax and related legal purposes for the applicable period.
For ordinary UK company and tax records, this will normally be six years, although particular circumstances may require a different or longer period.
We retain only the information necessary for those purposes rather than retaining an entire deleted customer account as an accounting record.
Security, audit and support information
We retain security, support, technical and audit information for periods appropriate to the reason it was collected and the sensitivity of the information.
This may include retention where reasonably necessary to:
investigate security incidents;
protect service integrity;
investigate misuse;
resolve support issues;
diagnose technical problems;
comply with legal or platform requirements; or
establish or defend legal rights.
Retention periods are reviewed under our internal retention arrangements.
Privacy and deletion-request records
Where you exercise a data-protection right or request account deletion, we may retain a minimal record of the request and how we handled it.
This may include information such as:
the type and date of the request;
the date it was completed;
essential actions taken;
any applicable retention exception; and
the outcome.
We may retain this minimal compliance record for up to six years after completion where reasonably necessary to demonstrate compliance or establish or defend legal rights.
Marketing suppression records
If you unsubscribe from or object to marketing, we may retain the minimum information required to ensure that your preference continues to be respected.
We do not use a suppression record to send marketing.
Backups
Deleted information may remain temporarily in protected backups until those backups are overwritten through the normal backup cycle.
Backup information is not used for ordinary product operations.
Where a backup must be restored for legitimate disaster-recovery purposes, applicable deletion requirements are reapplied.
Anonymous information
Information that has been irreversibly anonymised so that it no longer identifies an individual may be retained for statistical, research, security, service-monitoring or product-improvement purposes.
12. Account, workspace and connection deletion
You may, subject to the functionality and permissions available to you:
disconnect a third-party platform;
leave a workspace;
ask an authorised workspace administrator to remove you;
delete a workspace;
delete your ViewMetrics account; or
ask us to delete personal data by contacting us.
Leaving a workspace removes your membership and, where applicable, credentials supplied by you.
It does not remove credentials independently supplied by another authorised user.
Deleting a workspace removes the workspace's access and information that no longer has another lawful reason to be retained.
It does not necessarily delete information that remains independently and validly authorised for another workspace.
Deleting your ViewMetrics account removes your ordinary account, credentials and memberships where applicable.
It does not automatically:
delete information held independently by a third-party platform;
erase information that remains independently authorised for another current user or workspace;
erase billing or accounting information we have a continuing lawful reason to retain;
erase a current evaluation or promotional eligibility record where its separate legitimate-interest basis continues to apply; or
erase minimal compliance, security or legal-claim information that we continue to have a lawful reason to retain.
Where we retain eligibility information after ordinary account deletion, it remains limited to the eligibility purposes described in this policy and does not preserve access to your deleted ViewMetrics account or third-party platform credentials.
13. Your data-protection rights
Depending on the circumstances, UK data-protection law may give you rights including the right to:
be informed about how we use your personal data;
access personal data we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete personal data;
ask us to restrict processing;
object to processing based on legitimate interests;
receive certain personal data in a portable format;
withdraw consent where processing relies on consent; and
complain to the Information Commissioner's Office.
These rights are not absolute and their application depends on the circumstances and lawful basis concerned.
To exercise your rights, contact:
We may need to verify your identity before acting on a request.
We normally respond within the period required by applicable data-protection law.
14. Your right to object
Where we process your personal data on the basis of our legitimate interests, you have the right to object on grounds relating to your particular situation.
This includes our use and limited retention of platform identifiers and eligibility information for free evaluation and promotional eligibility purposes.
If you object, we will consider the circumstances you identify.
We will stop the relevant processing unless we are permitted to continue because we can demonstrate compelling legitimate grounds which override your interests, rights and freedoms, or because the processing is necessary for the establishment, exercise or defence of legal claims.
You may also challenge the accuracy or application of eligibility information.
For example, if you believe that:
the relevant platform account has changed ownership or control;
the wrong platform account has been associated with an eligibility event;
a historical event has been recorded incorrectly; or
another part of the retained information is inaccurate,
you can contact us and ask us to review it.
Where appropriate, we may restrict reliance on disputed information while we investigate.
A commercial exception or override is separate from correcting inaccurate personal data.
Direct marketing
You may object to direct marketing at any time.
If you do so, we will stop using your personal data for the affected direct-marketing purpose.
We may keep a minimal suppression record to ensure that your objection continues to be respected.
15. Automated evaluation and promotional eligibility
We may automatically compare a stable identifier associated with a connected platform account with limited current or historical eligibility information to determine whether that platform account qualifies for a free evaluation or promotional benefit.
Depending on the eligibility rule, this may include determining whether the platform account:
is currently or recently known to ViewMetrics; or
has previously received a particular limited promotional benefit.
An automated match may result in the relevant free or promotional benefit being unavailable for that platform account.
It does not automatically:
block or suspend your ViewMetrics account;
prevent the platform account from being connected;
cancel a paid subscription; or
prevent you from using an otherwise available paid plan.
We do not use this process to create a general fraud or customer-risk score.
We do not consider decisions limited to the availability of these free or promotional benefits, while ordinary paid service remains available, to produce legal or similarly significant effects for the purposes of UK data-protection law.
You can nevertheless ask us to review an eligibility decision.
If you believe a decision is incorrect, including because ownership or control of the relevant platform account has changed, contact:
An authorised member of our team can review the decision.
Where appropriate, we may make a commercial exception.
If the information underlying the decision is inaccurate, we will consider whether it should be corrected or deleted rather than merely overriding the eligibility outcome.
16. Cookies and similar technologies
We use essential cookies and similar technologies where necessary to:
authenticate users;
maintain sessions;
remember necessary settings;
protect the service; and
provide ViewMetrics functionality.
We may use optional analytics, performance or marketing technologies where permitted.
Where consent is legally required, optional technologies will not be used unless you provide the required consent.
You can change your choices through the cookie or privacy controls we make available.
Further information may be provided in a separate Cookie Policy or cookie-preference tool.
17. Children
ViewMetrics is intended for people aged 18 or over.
We do not knowingly offer ViewMetrics accounts to children under 18.
Please contact us if you believe that a child has provided personal data to ViewMetrics.
18. Complaints
If you have a concern about how we process personal data, please contact us first at:
You also have the right to complain to the Information Commissioner's Office.
Information about making a complaint is available at:
https://ico.org.uk/make-a-complaint/
19. Changes to this policy
We may update this policy to reflect changes to:
ViewMetrics;
supported integrations;
service providers;
legal or regulatory requirements; or
our data-processing practices.
Where a change is material, we will take reasonable steps to bring it to your attention before or when the relevant new processing begins, where required.
The date at the beginning of this policy shows when it was last updated.
20. Contact
Questions, requests and complaints concerning this policy or our use of personal data may be sent to:
Viewmetrics Ltd
Email: hello@viewmetrics.co
Website: https://www.viewmetrics.co